SALO Ai
About the project.
SALO is a strategic AI consultancy that helps early-stage companies move from chaotic ideas to clear, scalable systems.
When they came to me, they didn’t just need a logo or a website — they needed a visual identity that could hold its own in a noisy, fast-moving industry. The goal was to create something sharp, professional, and ambitious, without slipping into the corporate clichés that dominate the AI space.
The project became a collaboration around clarity: stripping away noise, defining a strong foundation, and building a digital presence that feels both trustworthy and forward-looking.
Scope Brand Identity & UI/UX software design / Client SALO Ai / Duration 2 months / Year 2025
challenge.
To translate a highly technical product into something human and understandable — without losing authority. The brand needed to feel innovative but grounded, and the website had to balance storytelling with technical detail.
approach.
I focused on minimal design language, clear hierarchy, and confident typography. Every element — from the logo grid to the UI components — was built to support clarity and structure. A system that scales naturally with the company’s growth.
Outcome.
A complete visual system and website that express SALO’s vision: simplicity through intelligence. It feels deliberate, spacious, and distinct within the crowded AI space.
Final thoughts.
This project reminded me how powerful simplicity can be when it’s done with intent. With SALO, every decision came back to focus — stripping away noise, designing for longevity, and letting precision speak louder than polish.
