Bankrådgivning ApS
About the project.
Bankrådgivning ApS helps clients navigate complex financial decisions with independence and transparency. The goal was to redefine how financial advisory brands communicate - shifting away from corporate stiffness and toward something more human, structured, and confident.
The new visual identity positions the brand as both professional and approachable, with a visual system built on balance and clarity.
Scope Brand Identity & Website / Client Bankrådgivning ApS / Duration 3 months / Year 2024
challenge.
To create a brand that feels trustworthy without relying on traditional financial clichés. The design needed to communicate stability and expertise while staying modern and understated.
approach.
I focused on precision and restraint. The logomark and typography reflect structure and confidence, while the muted color palette reinforces calm authority. Each visual decision — spacing, proportion, tone — was made to support readability and trust, rather than attention.
Outcome.
A timeless identity system that replaces corporate noise with clarity. The result feels deliberate, measured, and credible — reflecting the brand’s core promise of independent, thoughtful financial guidance.
Final thoughts.
This project was about designing confidence — not decoration. When you remove excess, what’s left should feel certain, honest, and unforced. That’s what we built for Bankrådgivning ApS.
